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NetPlayTV agree significant airplay deal to broadcast bingo and Keno on ITV’s The Zone

NetPlayTV agree significant airplay deal to broadcast bingo and Keno on ITV’s The Zone

NetPlayTV (AIM: NPT) has agreed a significant airtime deal for ITV’s (LSE: ITV) night time teleshopping trial window, 'The Zone'.  According to NetPlayTV, the six-month airtime trial agreement marks another milestone in its goal of becoming the UK's leading broadcaster of gaming experiences across a broad range of platforms.
 
‘The Zone’ will be broadcast on the ITV1 channel.

“The agreement with ITV1 allows us to bring together a number of disciplines, from mobile to gaming in the delivery of this exciting new transactional TV bingo show for a trial period”,  NetPlayTV chief executive Martin Higginson commented. "This agreement is a huge breakthrough for the company, and whilst the new format has been costly to develop and is as yet unproven, we believe the potential upside to be significant”.

ITV is able to broadcast transactional formats in a night time teleshopping window under Ofcom’s revised rules. NetPlayTV's formats will sit alongside other retail partners within the two hour window, with ‘The Zone’ featuring quick fire Keno and bingo rounds.
 
NetPlayTV highlighted that the new bingo-based show will be broadcast for approximately 30 minutes, up to six nights per week on ITV1, with programming starting after midnight. Additionally, NetPlayTV will also broadcast its existing Roulette Nation interactive gameshow in an additional 30 minute segment.

"ITV's 'The Zone' is a six month trial of teleshopping material following the Ofcom rule change last year”, ITV’s Controller of TV Shopping and Gaming, William van Rest commented. “Soft gaming products such as Bingo are extremely popular amongst our audience and we look forward to introducing NetPlayTV's range of innovative formats to our audience as part of this trial".

The new format, ‘The Zone’, will be backed by a TV advertising campaign, as well as online, and press marketing.
 
Roulette Nation, which is part of the ChallengeJackpot.com family of brands, is currently broadcast on Virgin 1 and STV. Roulette Nation is an interactive live roulette game, where players/viewers can participate via their PC or phone. Viewers can play Roulette Nation ‘for-fun’ or by betting with a £1 minimum stake.
 
Roulette Nation currently generates over £14 million in bets each month, and currently pays out over £400,000 a day in winnings.

The company also noted that Guy Templer, its current business development director, will join the plc board with immediate effect taking up the role of chief operating officer. ‘Guy has been challenged with taking the company's brands to the next stage of their evolution’, NetPlayTV said.

The ITV deal marks the company latest significant milestone, after it recently took full control of the Challenge Jackpot business, following a deal with its former partner Virgin Media.

The original deal between NetPlay and Virgin was agreed in April 2009. NetPlay took control of the production of the TV channel and website. The Challenge Jackpot channel is a continuous interactive gaming channel, the channel airs 24 hours a day on the Virgin cable-TV network and on SKYs (LSE: BSY) satellite TV network. The Challenge Jackpot database generated 2.9m of gross gaming margin from 12 May 2009 to 31 December 2009.

NetPlayTV operates a number of interactive gaming services under a UK, Malta and Alderney gaming license, including SuperCasino.com, ChallengeJackpot.com and Bingos.com.

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Netplay TV Plc Timeline

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February 02 2017
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September 13 2016
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January 14 2016

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