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The Markets
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Medical technology & services

OptiBiotix Health hails UK supermarket breakthrough

GoFigure products will initially be stocked in eight UK Whole Foods Market shops with opportunities for further expansion.

OptiBiotix Health PLC (LON:OPTI) said its subsidiary, The Healthy Weight Loss Company, now has products stocked in UK branches of the Whole Foods Market chain.

The Healthy Weight Loss Company, which is 51% owned by OptiBiotix, has won shelf space in the healthy foods-focused supermarket chain for its GoFigure meal replacement shakes and natural snack bars.

The GoFigure products contain SlimBiome, OptiBiotix's patented combination of natural ingredients, identified and developed by experts to support weight loss.

The launch of SlimBiome in the GoFigure range establishes its use in food products with customer feedback consistently reporting reduced hunger, less snacking, and easier weight loss, OptiBiotix said.

"Following the success of our online launch we are delighted to have GoFigure products on the shelves in such a large and well known American supermarket chain,” said Stephen O'Hara, chief executive of OptiBiotix.

“This is the first retail listing of GoFigure products in the UK and we hope the precursor for future national and international listings. The listing expands the range of commercial opportunities for SlimBiome both as a food or ingredient and dietary supplement," he added.

Whole Foods Market Inc (NASDAQ:WFM) is a US$10bn company that operates supermarkets selling natural and organic foods.

Joint house broker Hybridan said it was a “great retail win” and expressed the hope that “a good retail performance here could open the door stateside”.

Shares in OptiBiotix rose to 77.15p from 75.5p overnight on the news before ebbing to 75.74p, up 0.3% on the day.

--- adds broker comment and share price reaction ---

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