The full commercial roll-out of digital TV services provider Mirada Plc’s (LON:MIRA) Iris multi-screen solution for Mexican telecoms giant izzi Telecom is kicking off.
The roll-out will be accompanied by an extensive marketing campaign by izzi Telecom and subscribers will be able to take the new services via izzi’s distribution channels from 4 July.
The roll-out of the Iris platform across izzi's networks is Mirada's largest deployment to date, the integrated digital TV services software provider revealed.
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The platform will now be made available across all of izzi's five cable networks throughout the Mexican territory. This full commercial roll-out follows the first roll-out announced on 17 February 2015 across izzi Telecom's Cablevisión Monterrey network, and will mark the first time izzi has provided a unified offering across all five of its networks in Mexico, having previously run them separately.
The new offering incorporates Mirada's TV Everywhere solution which provides an integrated cable TV (digital video broadcasting, or DVB) and over-the-top (OTT) TV solution.
Mirada's Iris TV Everywhere solution enables content to be viewed across set-top boxes, smartphones and tablets, with all of them working seamlessly through Mirada's state-of-the-art Inspire user interface customised in conjunction with izzi. New or upgrading subscribers will benefit from features such as multi-screen viewing, the ability to pause viewing on one device and resume viewing on another, as well as access to more content and on-demand TV.
Jose Luis Vazquez, chief executive of Mirada, said the full commercial roll-out was a “defining moment in the history of Mirada”.
It is the largest commercial roll-out in the company’s history by some margin, and one of the largest in the industry in Latin America.
“As well as leading to an expected significant amount of subscriber-based licence fee revenues going forward, the commercial launch of our solution provides an excellent reference case for Mirada,” Vazquez said.
"This clearly demonstrates our ability to successfully manage and deliver a substantial nationwide solution encompassing several million subscribers. It also provides awareness of the market leading quality and advanced capabilities of our solution. We are confident that other operators will be monitoring the success of this rollout and that ultimately this will open up more major contract opportunities in the future," he added.