Budweiser will be renamed as ‘America’ in the run up to the US presidential election.
Ab-Inbev’s (NYSE:BUD) top US brand will carry the replacement brand name from May 23 through until November’s election. This is apparently going to be patriotic period for the states as it will also encompass Memorial Day, Independence Day, Labor Day, as well as the Olympics.
Twitter naturally reacted with a predictable amount of even handed sentiment to the beer maker’s enthusiastic marketing campaign.
To be more accurate, Budweiser should put "Belgian Multinational Corporation" on its cans until November.
— Ryan Teague Beckwith (@ryanbeckwith) May 10, 2016
Remember in the 18th century, when #Budweiser was invented in the #CzechRepublic? Yeah, neither does @Budweiser.
— JoeDaly_CA (@JoeDaly_CA) May 11, 2016
You can now officially say that you hate America, and that America tastes like piss. https://t.co/sluLT2G4IF
— Gary Whitta (@garywhitta) May 10, 2016
Like America the country, Budweiser the beer is only sometimes tolerable and will make you fat. https://t.co/kxAOCUNIm4
— Erin Gloria Ryan (@morninggloria) May 10, 2016
Budweiser renamed their beer “America.” Makes me want to shotgun cold ones, ride a bald eagle, & chant U-S-A. Merica pic.twitter.com/aBo2zvrWzI
— Cloyd Rivers (@CloydRivers) May 11, 2016
Elsewhere, office workers will no longer need to fumble for their phones for cheeky private conversations, they can keep eyes up - as WhatsApp has now come to the desktop.
The Facebook owned smartphone based messaging service - which apparently has over 1bn users – has now been launched as a standalone application for Windows and Mac desktops (albeit a browser based version has previously been available).
Whatsapp to much PR hype recently introduced end-to-end encryption, as an attempt to protect private conversations from hackers.
Cyber security remains in the spotlight elsewhere on Wednesday as Standard Chartered (LON:STAN) has hired former Symantec Corp executive Cheri McGuire as its new chief information security officer, and as IBM revealed it is ‘teaching’ Watson (its advanced artificial intelligence system) to ‘hunt’ hackers.
Elsewhere, education support services group Pearson Plc apologised to schools, teachers, parents and pupils – following a leak of answers to questions ahead of a SATS exam which took place yesterday.
A person described as a “rogue marker” leaked the paper and the answers after documents were mistakenly uploaded to a supposedly secure area of the Pearson website.
“We are conducting an investigation to make sure it cannot happen again. As part of this investigation, we will seek to find out which individual passed this information into the public domain, in breach of their commitments to us and their fellow markers," a Pearson spokesperson said.
Adding: "A small number of markers accessed the paper, although as contracted markers they are bound by confidentiality and have a duty not to share any papers.”