Crowd-funding platform SyndicateRoom is giving its members the opportunity to invest in a disruptive socially-led business this month.
Beulah London, a luxury fashion brand dedicated to empowering women trapped by human trafficking, plans to raise £250,000 through the investor-led platform.
“Welcoming Beulah London onto our platform marks another vital step in SyndicateRoom’s journey towards creating opportunities to invest in truly disruptive businesses that make the world a better place,” said its co-founder and chief executive Goncalo de Vasconcelos.
“We’re very excited about the potential the business has both for our investors, in delivering sustainable growth, and even more so, for society at large.”
Beulah London has generated £1.4mln in revenue already, with £340k in 2015. Through the fund-raising, the group hopes to increase its focus on India-based manufacturing and enhancing the brand’s identity, thus creating more opportunities for the victims of human trafficking.
One of the UK’s leading early stage enterprise investment funds, Mustard Seed, has already pledged £250,000.
The group’s clothing has been donned by the likes of the Duchess of Cambridge, Darcey Bussell and Jessica Alba to name a few.
After initial scepticism about the effect crowd-funding would have on it its luxury image, the team was won round by SyndicateRoom’s unique investor-led approach, said Beulah founder Natasha Isaacs.
“We thought the platform was ideally suited as it offers a professional, safe and grown up way of accessing money from quality investors,” added Isaacs.
The platform hopes to enable more genuinely impactful businesses like Beulah London to gain access to much needed growth capital more efficiently than is currently offered by banks.