GameAccount Network lands deal with New Jersey casino

Atlantic City’s Borgata Hotel Casino & Spa has signed up for the AIM company’s simulated online gaming platform, and it could also use GAN for real-money games too.

By law, customers can only play Borgata’s real-money games within New Jersey.

Business-to-business gambling technology group GameAccount Network (LON:GAN) has landed a new deal with a New Jersey based casino group.

Atlantic City’s Borgata Hotel Casino & Spa has signed up for the AIM company’s simulated online gaming platform.

Borgata could potentially use GAN for real money regulated online experience, subject to certain conditions being met.

GAN says the simulated gaming product, which has been shown to boost on-property patronage, is designed to reassert Borgata’s relationship with patrons playing Social Casinos online.

“In 2016 Simulated Gaming will be served to the majority of Borgata’s patrons who live out-of-State and, in the event GAN receives Borgata’s consent to commence operations is equally capable of simultaneously serving real money Regulated Gaming to the Borgata’s patrons resident in New Jersey,” said Dermot Smurfit, GAN chief executive.

New Jersey is among the American states that legalised online gambling. Regulated internet casino gaming grew by 33% in New Jersey last year, to $125mln, GAN highlighted.

Tom Balance, president Borgata Casino Hotel & Spa, said: “This launch will add another business segment to Borgata’s portfolio and will further diversify Borgata’s varied offerings.

“We also take great comfort in having GAN’s excellent real money Internet gaming product available to us as needed.”

Borgata is a joint venture between Boyd Gaming Corporation and MGM Resorts, which are both among America’s largest casino groups.

Quick facts: GAN PLC

Price: 146.6 GBX

Market: AIM
Market Cap: £124.92 m

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