Shares in Nu Skin Enterprises (NYSE:NUS) plummeted in early deals as it released fourth quarter results that missed expectations.
Revenue was $572.2mln, compared to $609.6mln in the same period the previous year, with around $42mln being hit by foreign currency fluctuations.
Earnings per share for the quarter were $0.62, compared to$0.77 in the prior-year period.
The company also reported full-year 2015 revenue of $2.25 billion, compared to $2.57 billion in 2014, with the strong US dollar adversely hitting the company’s figures by around 8%.
Shares in the firm, have dropped by more than a third this year, and were 21% lower to US$24.72 in early deals.
Truman Hunt, president and chief executive officer, said: “We generated sequential business improvement in the fourth quarter as we continued introducing our newest ageLOC products.”
The launch of ageLOC was particularly strong in Asia, especially in Japan and South Korea, with the company seeing a high level of follow-on purchases in the first quarter, it said.
"As we introduce our new products throughout the year, the key to our success will be our ability to generate growth in sales leaders and a corresponding increase in actives,” Hunt added.