Advertiser J. Walter Thompson goes wearable

Advertising agency J. Walter Thompson has teamed up with Mio Global, maker of wearable technology. The strategic partnership will allow J. Walter Thompson to communicate directly, connect and innovate with one of the leading technology sensor brands. As Mio's strategic communications partner, J. Walter Thompson will have preferential access to Mio's cloud-based health optimisation algorithms and its breakthrough metric, Personal Activity Intelligence (PAI), along with the ability to take advantage of Mio's best-in-class wearable biometric sensing technologies. J. Walter Thompson is owned by British advertising and public relations combine, WPP (LON:WPP)