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Media

DMGT lifts Daily Mail cover price as print advert revenue dips

Newspaper circulation revenues fell 4% and print advertising revenue dropped 12%

The company behind the Daily Mail is hiking the newspaper's cover price by 8.3% as it reported lower circulation and print advertising revenue.

Daily Mail & General Trust (DMGT) (LON:DMGT) said the price of the Monday to Friday issues of the Daily Mail will increase from 60p to 65p from Monday February 1, the first increase for three years.

The group said reported revenues from DMG Media, the division that also includes the Mail on Sunday, fell 2% on an underlying basis to £188mln.

Circulation revenues were down 4% due to declining volumes, although both Mail titles continued to increase market share.

Total advertising revenues across the division were down by an underlying 2%, with a 12% decline in print advertising largely offset by a 32% increase in digital advertising.

DMG Media's Total reported revenues declined by 1%.

But the paper's fast-growing online edition, Mail Online, put in a better performance with digital advertising revenues up an underlying 27% in the quarter, including a 66% increase in the US and 17% in the UK.

Mail Online's average number of global monthly unique browsers during the quarter was 220 million, up 24 million or 12% on last year, and average global daily unique browsers rose 11% to 13.7mln against last year.

In the four weeks since December 27, Total underlying advertising revenues at DMG Media were 12% lower than last year.

For the full year, the company said DMG Media still expected to achieve stable underlying revenues in the -2% to +2% range.

Elsewhere, DMGT said underlying group revenue in the first quarter to December 31 rose 1% to £500mln against the same period a year ago.

Underlying revenue in its business-to-business operations rose 2%. Group net debt increased £21mln to £723mln, in line with expectations.

DMGT announced on January 13 that chief executive Martin Morgan would retire from the group at the end of the calendar year 2016.

The company kept its revenue and profit outlook for the year unchanged. Shares fell 4p to 657.5p.

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