Computer giant IBM (NYSE:IBM) shares rose 1.34% to US$123.44 as it acquired cloud-based video streaming company Ustream.
The aim is to boost the hardware titan's video offerings for corporate clients using IBM's cloud suite.
Financial terms were not disclosed.
"Video has become a first-class data type in business that requires accelerated performance and powerful analytics that allows clients to extract meaningful insights," said Robert LeBlanc, Senior Vice President, IBM Cloud.
"Aligning our expansive video and cloud innovations into an integrated unit will create opportunities for clients to take advantage of this medium in the most strategic way possible."
Ustream is behind teh infrastructure which has powered live streams and on-demand video content from major content creators, including Facebook (NASDAQ:FB).