UK retailer John Lewis became the first to throw a spotlight on its Christmas sales - reporting a 2.3% jump year-on-year to £129.2 million in the week to Boxing Day.
The firm publishes weekly sales data, providing an insight into how the firm, known for its top end offerings, fared over the festivities.
Unsurprisingly, as is the trend now, its online sales had a strong seven days, increasing by 25.1% from last year, while a record volume of customers used its app.
Among popular items sold included headphones, wearable devices, watches and beauty products.
John Lewis says it's now in clearance sale mode, which started on Christmas eve, but the store was closed on Boxing Day, and did not reopen until December 27 - the next trading week.
In a well publicised online post, one customer on Dec 27 commended the store for being closed the day after Christmas Day so staff could spend some time with family.