Bango (LON:BGO), the 'direct carrier' mobile payments group, has told investors that it has extended the roll out of its Bango Boost initiative after a series of successful pilots.
The company said that after the trials of Bango Boost, designed to help network operators and app stores raise ‘end user spend’, it will now roll out the service to six additional network operators.
In the initial pilots end user spend increased by up to 39%, and the service is expected to contribute meaningfully to end user spend growth in 2016.
The system works by analysing Bango’s payment processing data to establish a “clear understanding” of user spending behaviour and the user experience, and it then recommends to the partner (the network operator) to increase revenues and conversion rates in app stores.
Ray Anderson, Bango chief executive, said: “While we are excited about growth from new markets in 2016, increasing End User Spend through established billing routes is a key part of our strategy to further our market leadership.
“The wider roll-out of Bango Boost will contribute meaningfully to End User Spend growth in 2016."