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Theme park technology expert Accesso Technologies (LON:ACSO) has signed a deal to provide additional point-of-sale technology to Blackpool Pleasure Beach.
Accesso Siriusware, which is software to improve the sales of the park, will be used at Blackpool Pleasure Beach in 2016.
It will supplement Accesso LoQueue, which allows the company to manage demand and minimise queuing and has already been in use at the park since 2011.
The deal, which will allow Blackpool Pleasure Beach to monitor online and in-park guest sales, is the first contract for Siriusware in Europe.
It highlights the way in which customers can use the company's various products in tandem, Accesso said.
Tom Burnet, chief executive, said: "This agreement reinforces our strategy of offering a wide range of leading technology to the global attractions market."
Northland said the deal is further evidence of cross-selling in accesso’s enlarged product set following the 2013 acquisition of Siriusware.
“accesso’s acquisitions broadened its product set but also increased the installed base and there is scope for further cross-selling,” the broker said.