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Halosource and Panasonic India join forces

Published: 08:26 21 Aug 2015 BST

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Part of the range is a “first of its kind” drinking water purification device designed to fit onto the clay pitchers

Halosource (LON:HALO) has teamed up with Panasonic India to launch a line of water purification devices.

Powered by HaloSource's HaloPure technology, which disinfects water without the need for electricity, the products are being marketed at the lower-middle class.

Part of the range is a “first of its kind” drinking water purification device designed to fit onto the clay pitchers, commonly used in India.

Halosource chief executive Martin Coles said: “This agreement further reinforces the value placed by the world's largest brands on the efficacy of our EPA approved bromine-based purification system and our strategy of being the water purification technology inside the devices of market-leading partners around the globe.”

The residential drinking water purification market in India, the fifth largest market globally, was worth around US$1bn in 2014 and is expected to grow 7-9% by 2019. 

Daizo Ito, president of Panasonic India, said: “Panasonic India, in partnership with HaloSource, has introduced new water purification devices to help provide clean, purified water to all across urban India and especially those in rural markets.”

Shares in Halosource were 6.7% higher to 24p today.

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