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GameAccount Network in tie-up with California casino

Breaking the US West Coast is a priority for 2015, GameAccount boss Dermot Smurfit says
GameAccount Network in tie-up with California casino
Simulated Gaming can monetise internet traffic for land-based casinos

GameAccount Network (LON:GAME) has made its first deal on America’s west coast, in partnership with a major tribal casino operator in California.

The agreement is with San Miguel Digital, a division of San Manuel Band of Mission Indians, which also owns and operates a casino in Highland, California.

“Breaking into the West Coast US casino market has remained a priority in 2015 and we’re delighted to partner with San Manuel to bring their major brand online nationwide in the United States,” said chief executive Dermot Smurfit.

“With continued delays in the intra-state regulation of real money Internet gaming, in California and elsewhere, we believe Simulated Gaming is the right opportunity for all land-based US casino operators seeking to extend their business and patron relationship online.”

GameAccount will provide its Internet based simulated gaming offering. It is a gaming-as-entertainment product targeted at user of ‘land based’ casinos ahead of possible legislation changes for online gaming in the future.

According to GameAccount the simulated gaming products have proven to monetise Internet traffic for land-based casinos, with an average of US$2.75 in average revenue per daily active user during 2014.

The company added that it is ahead of equivalent statistics for ‘social casinos’ on Facebook.

Additionally, the company says that the product has proven to drive increased visits to the casinos themselves.

Mathew Cullen, chief executive San Manuel Digital, said: “The team at GameAccount has demonstrated the merits of Simulated Gaming the power of their slot tournaments and their patented approach to driving increased visitation on-property. San Manuel will have the opportunity to launch Simulated Gaming online this Fall.”

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