Endeavour Group Ltd (ASX:EDV) shares have edged higher after chief executive Jayne Hrdlicka bought around $1 million worth of stock following last week’s sharp post-results sell-off.
Hrdlicka acquired 323,468 Endeavour shares between August 25 and 27, increasing her indirect holding to 327,664 shares.
The stock was recently up 0.8% at $3.14, having earlier traded around 1% higher at $3.15.
The modest rebound follows a 12% slide after Endeavour’s full-year 2026 results, which pushed the shares to a three-month low of $3.08.
Citi sees positive signal
Citi analyst Sam Teeger described the transaction as Hrdlicka’s first meaningful on-market purchase since taking the top job and viewed it as a positive vote of confidence in Endeavour’s outlook.
While Hrdlicka is required to build a minimum shareholding equal to 200% of her total fixed remuneration, or approximately $4 million, Citi noted she has until January 2031 to meet that requirement.
“As such, we do not believe the purchase was driven solely by governance requirements and view the timing as a positive signal of management’s confidence in the business,” Teeger said.
The purchase comes as Hrdlicka presses ahead with a broad restructuring of the drinks and hotels group amid softer earnings from its liquor retail operations and more modest profit growth across its hotels portfolio.
Endeavour’s recent results also showed sales growth returning at Dan Murphy’s faster than expected, providing another encouraging sign as management works to improve performance across the business.