Tooru PLC (AIM:TOO, FRA:73N), the AIM-quoted branded health and wellness group, has agreed to sell its digital agency subsidiary Market Rocket to the unit's own management team for £1.
The buying group includes Matthew Peck, who was a director of Tooru and remains a director of Market Rocket.
That connection makes the sale a related party transaction under Rule 13 of the AIM Rules, which governs deals between a company and its current or recent directors.
Tooru's independent directors, having consulted Beaumont Cornish, the company's nominated adviser, consider the terms fair and reasonable as far as shareholders are concerned.
Although the headline price is nominal, the disposal removes roughly £343,000 of external liabilities from the group along with intercompany balances owed by the subsidiary.
Market Rocket is an accredited agency that helps clients increase online sales across multiple digital channels.
It made a profit after tax of £87,000 in the period to 31 December 2025 but carried negative net assets of £233,000 at that date, after adjusting for intercompany balances.
The board regards the agency as non-core and said group resources would be better directed towards building its consumer wellness brands.