4imprint Group Plc (AQSE:FOUR) shares jumped 9.2% to 4,794.2p after the promotional products maker said it expects full-year revenue and profit above analysts’ current forecasts.
First-half revenue rose 1% to $666.4 million, while total orders slipped to 1.04 million from 1.05 million.
However, the decline in new customer acquisition moderated from 8% in the first quarter to 4% in the second, while the fall in new customer orders slowed from 9% to 5%.
The company expects revenue for the 2026 financial year to be "slightly above" last year’s $1.35 billion, with adjusted pre-tax profit of around $130 million.
New chairman Paul Forman said: "The board is encouraged by the group's first half performance, in particular the improvement in new customer orders through the period and the effective management of gross profit margin pressure resulting from tariff-related cost increases realised in the period."
Adjusted pre-tax profit declined 12% to $64.8 million as tariff-related supplier costs weighed on margins.
The interim dividend was held at 80 cents per share.
Broker Panmure Liberum said the profit guidance was 14% ahead of its estimate.
It was noted that gross margin narrowed to 31.5% from 32.8%, with a 3% increase in average order values only partly offsetting higher costs. Adjusted operating margin fell to 9.4% from 10.7%.
Panmure said this improvement was the "key feature" of the results, although it said the "key risk" is the US economic cycle, where a recent small business optimism survey showed an improvement in June from May.
"Industry data suggests 2.5% growth in Q2 26, which makes us question whether 4imprint is still gaining share."
