Varon Corp (OTCID:OZSC) earlier this week provided investors with an update on its public market strategy while unveiling the first product in its new HYDRO Signature Edition beverage series, developed in partnership with NBA player Desmond Bane.
Speaking with Proactive, chief executive Benjamin Schubert said the company's move from private ownership to the public markets followed extensive evaluation of available options as management prepared for its next phase of growth.
Schubert said the company's chief financial officer conducted significant due diligence before determining that an OTC Markets listing represented the most appropriate first step. He added that management continues to view a future Nasdaq uplisting as its long-term objective, describing it as the company's ultimate destination as it executes its growth strategy.
Alongside the corporate update, Varon introduced the Desmond Bane Signature Edition HYDRO Can, marking the first release in a planned series of signature beverages created with NBA Equity Partners.
Proactive: Welcome back inside our Proactive newsroom. Joining me is Benjamin Schubert, CEO of Varon Corp (OTCID:OZSC). Good to see you again. How are you?
Benjamin Schubert: Very well, thank you.
There have been several updates from the company. Before discussing today's announcement, can you update us on the business and explain the reasoning behind going public?
We operated as a private company for several years while raising capital privately. As the business grew, our CFO carried out extensive due diligence on the company's next phase of growth. The public markets represented an attractive option, and our long-term goal is to uplist to Nasdaq. Beginning on the OTC Markets provides an opportunity to start that journey, and we're excited to complete the process.
So the OTC Markets provide the pathway to Nasdaq?
Exactly. Our CFO evaluated several options and determined this was the best fit. We fully supported that decision and are excited to see how the market responds as we complete the audit process.
Nasdaq remains the long-term objective?
Absolutely. We joke about who will ring the Nasdaq bell one day, but that's definitely our goal.
You've also announced the launch of the Desmond Bane Signature Edition HYDRO Can.
We put a lot of work into it. Desmond Bane helped design both the packaging and the flavour. It's the first release in our signature can series alongside NBA Equity Partners. The initial launch is in Florida, followed by other regions where Desmond has strong ties. The product has already entered the market and the feedback has been very positive.
Piña colada is an interesting flavour choice.
It's a flavour consumers enjoy, but it's uncommon in functional health beverages. We wanted to offer something unique while maintaining the drink's functional benefits and delivering an authentic piña colada taste.
Desmond Bane appears to be much more involved than a typical brand ambassador.
That's exactly our approach. We build true partnerships, just as we have with Ballislife and our other equity partners. They're involved in the day-to-day process because they understand their audiences better than anyone else. That's the energy we want.
The Desmond Bane Signature Edition is now available. Thanks for joining us.
Thanks as always.
Quotes have been lightly edited for style and clarity