Apple Inc (NASDAQ:AAPL, XETRA:APC)'s App Store revenue growth slowed in the June 2026 quarter, according to an analysis by UBS, which tracked third-party App Store data from Sensor Tower.
UBS analysts wrote that the App Store recorded approximately 3% year-over-year growth on a reported basis during the quarter, while growth was around 2% on a foreign exchange-neutral basis. The firm noted that growth slowed by roughly 440 basis points compared with the prior quarter, despite only a slightly more challenging comparison period.
The US market was a key source of weakness, with App Store revenue declining approximately 6% year-over-year in the quarter, UBS wrote. In other regions, the App Store grew about 9% year-over-year on a reported basis.
UBS wrote that Apple’s September 2026 quarter will face an easier comparison period, with the year-over-year growth benchmark expected to be around 10%, approximately 270 basis points lower than the June quarter comparison.
The analysts maintained their June-quarter Services revenue estimate, forecasting growth of about 14.3% year-over-year, compared with consensus expectations of roughly 14.5%.
UBS wrote that the estimate remains unchanged despite potential downside risks from slower App Store growth, noting that Apple’s Services segment continued to show strength in the March 2026 quarter, when Services revenue increased about 16.3% despite App Store growth of roughly 8%.
UBS also flagged slowing growth in generative artificial intelligence-related activity, which it views as a contributor to App Store growth. The firm wrote that AI-related growth may be moderating due to tougher comparisons and increasing market saturation.
For valuation, UBS maintained a price target of $296 for Apple shares, based on a valuation multiple of 30 times its calendar 2027 earnings-per-share estimate of $9.86. UBS wrote that the valuation reflects balanced expectations for solid demand alongside uncertainty surrounding Apple’s artificial intelligence strategy.
Shares of Apple were little changed at $313 on Tuesday afternoon.