Varon Corp (OTCID:OZSC)'s US subsidiary, Varon USA, has secured placement for its Ballislife drink across nearly 100 retail locations in the greater Chicago metropolitan area, marking one of the brand's first concentrated urban rollouts.
The pilot launch, which began in June 2026, targets high-traffic retail corridors across one of the most active markets in the Midwest, allowing the company to evaluate consumer behavior and in-store performance at scale.
The rollout carries a sports marketing tie-in through Ballislife Drink's athlete roster, which includes NBA guard Coby White, who previously played in Chicago.
"Chicago is one of the most established basketball markets in the country, and it carries real weight culturally," said Benjamin Schubert, CEO of Ballislife Drink. "There's a deep connection to the game at every level, and that creates a strong environment for a brand like ours. It’s a market where authenticity matters, and that’s where we believe we fit.”
Ballislife Drink is a performance-formulated sports beverage combining beet juice concentrate, beta-alanine, and an electrolyte blend. The caffeine-free product delivers 45 calories from organic cane sugar and includes B6, B12, and L-theanine to support energy metabolism and focus.
Lior Srulovicz, President and CFO of Varon Corp (OTCID:OZSC), said Chicago's strong retail environment and consistent daily traffic positioned the company to generate momentum ahead of further regional expansion.
Ozop Energy Solutions Inc (OTC: OZSC) and Varon Corp (OTCID:OZSC) are currently completing customary pre-closing conditions in connection with their previously announced transaction.