Varon Corp (OTCID:OZSC)'s US subsidiary, Varon USA, is bringing performance beverage brand Ballislife Drink to approximately 160 retail locations across Southern California beginning June 2026, marking the brand's entry into one of the country's most prominent basketball markets.
Tenace Consulting has been appointed as regional distribution partner to support store-level execution across the market.
Varon Corp and Ozop Energy Solutions (OTC: OZSC) are currently completing pre-closing conditions related to a previously announced transaction between the two companies.
Planned retail locations span national convenience and gas outlets, basketball-focused gyms, and select regional convenience operators.
The launch follows Ballislife Drink's recent announcement that NBA All-Star Darius Garland joined the brand as an equity partner and brand ambassador.
Ballislife Drink is a caffeine-free sports beverage containing beet juice concentrate, beta-alanine, an electrolyte blend, B6, B12, and L-theanine, delivering 45 calories per serving from organic cane sugar. The product targets the growing functional sports beverage segment.
"Southern California is one of the most important basketball markets in the country, and it's a market we've been working toward for some time," said Benjamin Schubert, CEO of Ballislife Drink. "Basketball culture, fitness, and daily hydration all intersect here, and that's exactly where our product fits."