It's OK, everybody – it is safe to start reading the business pages again now everyone has stopped writing about Apple.
The focus has shifted to the high street, and this morning's retail sales figures plus trading updates from the likes of Kingfisher and Mothercare.
UK retail sales fell in June, which was not in the script. The volume of sales (including fuel) fell 0.2% from May's level, confounding economists' expectations of an increase of around 0.4%.
Sales of food were down month-on-month, as were sales of household goods.
Mothercare (LON:MTC), the retailer of baby and toddler products, said its fiscal first quarter sales were in line with its own expectations, but judging by the adverse share price reaction the market's expectations were somewhat higher.
UK like-for-like growth has slowed to 1.3% in the first quarter compared to a rise of 5.1% in the preceding quarter, and although online sales showed strong growth of 23.9% year-on-year, this is still down from 31.8% in the fourth quarter of the previous financial year.
At least the company did not blame the weather, though it did lay part of the blame for a sub-par performance in the Middle East on the later start this year of its end-of-season sale, which comes after Ramadan and Eid.
The response to the trading update from DIY retailer Kingfisher (LON:KGF) has been better; one might even say très bon.
The retailer said sales growth in the UK and France had accelerated in recent weeks, helped by some blistering summer weather.
There was some disturbing news from the retail world, however, with Swedish furniture seller Ikea issuing a safety warning for 27mln products it has sold, after two children were killed last year when bedroom furniture fell on top of them.
The company is not recalling the products but has offered customers a kit to fix to the wall cupboards and dressers over a certain height.
Moving on to the “most read” section of a well-known stock market news site, it is chastening to read what news items get readers clicking on them.
Anyone interested in a Concurrent Hybrid and Hybrid Convertible Offering from Sainsbury (LON:SBRY)?
Really?
Oh well, you'll probably find the half-yearly report from Alliance Trust (LON:ATST) equally racy, or maybe the interim results from t'unlisted Yorkshire Building Society.
Meanwhile the Financial Conduct Authority (FCA) has promised that switching cash savings accounts will become quicker and easier under proposals it has announced today.
A series of new rules will force firms to provide clear information on the interest rates on their cash savings products as well as clearly alerting consumers to changes in interest rates or the end of an introductory rate, for example.
The FCA is also working with the industry to deliver seven day switching for the vast majority of cash ISA transfers from January 2017.