SEEEN plc (AIM:SEEN), the interactive video technology company, has signed a multi-year partnership with Bradford Bulls to deliver a digital heritage experience built around the rugby league club's history.
The deal will see SEEEN's Century Club Smart Video platform used to create an interactive archive of the top 100 moments in the Bulls' history, marking the first time a rugby league club has offered a fully digital fan engagement experience of this kind.
SEEEN will become the club's principal partner for the Century Club collection over a five-year period.
The platform will allow fans to vote on and engage with iconic moments spanning the club's history, from its Bradford Northern era through to the recent return to Super League.
Supporters will be able to access interactive video content, digital collectables, and associated memorabilia linked to the archive.
The partnership is designed to drive fan engagement on social media, increase website traffic and generate sponsorship and merchandise revenue, all of which are increasingly important metrics for clubs competing in Super League.
Adrian Hargrave, chief executive of SEEEN, said the Bulls were the first partner for the company's new Century Club product, describing the club as one of the best known in rugby league globally with a large and loyal fan base.
Jason Hirst of Bradford Bulls said the Century Club would celebrate the club's greatest moments while allowing fans and partners to connect in a modern, interactive way following the return to Super League.