Zinc Media Group, the content and event production company, has agreed to buy William Martin Qatar, a Middle East creative agency, for an initial £400,000, paid entirely in new shares.
The maximum deal value could reach £1.12 million if WMP Qatar hits a series of earnings targets over the next two financial years.
WMP Qatar, founded in 2010, specialises in events, film and design production across the Middle East, serving blue-chip clients in sectors including science and technology, education, healthcare and government.
The business generated revenue of £3.3 million in 2025 with a pre-tax profit of £300,000, and has averaged net profits of £400,000 a year over the past five years.
Revenue for 2026 is forecast at £3.4 million with pre-tax profit again expected at £300,000.
Zinc Media said the acquisition complements its existing Qatar operations, where its brand, film and television production arm trades as The Edge.
The board expects revenue synergies from insourcing events, film production and cost savings through co-locating the two businesses as soon as possible.
The deal supports Zinc Media's broader push into the Middle East, including Saudi Arabia and the UAE, where the company produced its largest event to date in 2025.
Chief executive Mark Browning said the group had delivered 70% revenue growth in the region in the prior year and held a record Middle East order book, supported by a recently announced major television series commission.
Contingent payments are tied to WMP Qatar achieving EBIT (earnings before interest and tax) thresholds of between £300,000 and £1.2 million across 2026 and 2027, payable in shares, cash or a combination at the board's discretion.
Completion is expected within four weeks, subject to the filing of customary tax reports.