ION Video Ltd founder and head of innovation Finbar O'Hanlon talked with Proactive about the company’s patented programmable video technology and why global technology giants including Meta and Alphabet are paying attention to its innovation.
O'Hanlon explained that Ion Video is developing infrastructure designed to power the next generation of hyper-personalised video experiences driven by artificial intelligence. He described a major shift underway in digital media, where audiences increasingly expect content tailored specifically to their interests rather than broad one-to-many programming.
According to O'Hanlon, video now represents “82% of all internet traffic,” creating major challenges for platforms trying to deliver relevant content at scale.
“We’re calling it programmable video,” O'Hanlon said, explaining that the company’s platform enables rapid video assembly without the high compute costs associated with generative AI video rendering.
Watch the full interview to hear why Ion Video believes programmable video could reshape the future of digital content delivery and AI-powered media experiences.
For more videos like this, visit the Proactive YouTube channel, give this video a like, subscribe to the channel and enable notifications so you never miss future content.
#IonVideo #ASXIOV #FinbarOHanlon #AI #ArtificialIntelligence #ProgrammableVideo #HyperPersonalisation #VideoTechnology #Meta #Alphabet #GenerativeAI #DigitalMedia #YouTube #CloudComputing #InvestorNews #TechStocks #ASX #MachineLearning #VideoAI #ContentCreation