Blackbird PLC (AIM:BIRD) saw its shares rise 17% on Friday, to 1.93p, after it told investors that its elevate.io video editing platform is moving toward a more strategic go-to-market phase, with the company focusing sales and marketing efforts on business marketing teams while funding the push from existing cash.
The AIM-listed developer said the new approach follows learnings from elevate.io’s Product Market Fit phase, where targeted events, social content and user data helped shape how the proposition was landing with users.
Blackbird said marketing teams face daily challenges that elevate.io is designed to address, including multi-stakeholder review, fragmented workflows and the need to scale video output without scaling headcount.
The company said these users have budget for tooling but are underserved by adjacent options that are either too basic, too complex or solve only part of the workflow problem.
Blackbird said the go-to-market plan can be funded internally and that it has no current plans to raise further funds. At the end of April 2026, the company had more than £2.4 million in cash and short-term deposits.