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The Markets
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The Markets
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Retail

M&S buying ASOS warehouse is a shortcut to faster online growth, says broker

Marks and Spencer Group PLC;s (LSE:MKS) £67.5 million purchase of a distribution centre from online specialist ASOS PLC (LSE:ASC) gives the FTSE 100 retailer a faster and cheaper route to expanding its online clothing business as it pushes to double UK non-food digital sales.

Analysts at Shore Capital said the acquisition of the 437,000 sq ft site was a surprise but “welcome component” of M&S’s long-term online strategy, giving the group additional logistics capacity at what they described as a reasonable price.

The fully automated warehouse in Staffordshire had previously been mothballed by ASOS as the online fashion retailer cut excess capacity following weaker demand and a wider restructuring of its operations.

For M&S, however, the site fills a different need. The retailer has been investing heavily in its Fashion, Home and Beauty division and previously outlined plans to spend about £300 million expanding logistics capacity.

House broker Shore Capital said acquiring an existing automated warehouse showed “shows good agility and balanced risk management from M&S, over simply commissioning a new-build option, proving to be much more rapid in the timeline of work too”.

The broker said the facility should help improve product range, availability and customer service as M&S seeks to grow online sales.

And the purchase should be “comfortably funded" from existing liquid balance sheet resources, with around a £200 million net cash balance forecast as at end-March 2026.

Integration of the site is expected to be completed during 2027, M&S said, with around 600 jobs expected to be created. Shore Capital estimates the acquisition can be funded comfortably from M&S’s existing cash resources, with the retailer expected to hold more than £200 million of non-lease net cash at the end of March 2026.

The contrasting fortunes of the two retailers underline the shift underway in UK fashion retail. ASOS has been shrinking warehouse capacity and prioritising balance sheet repair, while M&S is expanding infrastructure to support growth in online apparel sales.

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