Bango PLC (AIM:BGO, OTCQX:BGOPF) has announced that LinkedIn has joined its Digital Vending Machine platform, giving the AIM-listed subscriptions technology group a new high-profile partner as it pushes beyond entertainment bundling.
The agreement will allow LinkedIn Premium to be offered through bundling partnerships with telcos, banks, retailers and other resellers, broadening the professional network’s route to market.
Bango said LinkedIn expands the range of content available through the DVM, adding career-development and professional-networking tools to a platform already used to package digital subscription services such as streaming video.
Chief executive Paul Larbey said bringing LinkedIn into the Digital Vending Machine “reflects the continued momentum of our partner ecosystem and the growing demand for more flexible and accessible subscription models”.
LinkedIn’s Ora Levit said the partnership would expand “how and where” LinkedIn Premium can be delivered, meeting professionals through services they already use.
Bango enables content providers to reach paying customers through global partnerships, with its Digital Vending Machine designed to help subscription services connect with distribution partners and bundled subscription hubs.