Delivra Health Brands Inc. (TSX-V:DHB, OTCQB:DHBUF, FRA:3F0) CEO Gord Davey talked with Proactive about the company’s new five-year partnership with Peak Processing Solutions and how it will expand distribution for its LivRelief Infused brand.
Proactive: Welcome back inside our Proactive newsroom. Joining me now is Gord Davey, CEO of Delivra Health Brands. Gord, great to see you again.
Gord Davey: I'm doing great. As always, it's great to see you.
Exciting news—Delivra has expanded LivRelief distribution through a deal with Peak Processing Solutions. Who are they, and why are they a good partner?
LivRelief Infused has been a pillar for the medical community and provincial entities over the last four years. We’ve had some distribution, but now with Peak Processing, we have a strong partner for five years. They are a successful cannabis company in Canada with strong leadership, and that complements what we’re doing at Delivra Health Brands.
Peak has a strong consumer packaged goods track record, which aligns with your strategy.
Exactly. From a consumer packaged goods perspective, they are responsible for many beverages in the industry. Taking that approach allows us to “talk the same language” across provincial and medical platforms, helping define a clear pathway forward.
The five-year deal provides long-term stability.
Yes, the cannabis industry is complex. Having a five-year partnership with an established and profitable company like Peak gives us important stability moving forward.
Investors will be interested in revenue potential.
As a public company, our goal is to drive volume profitably. With Peak’s distribution in provincial and medical channels, we’re excited about incremental revenue growth on both the top and bottom line.
How excited are you to finalize this deal?
We’re very excited. Products should be available in provincial and medical channels as early as May. We’re looking forward to driving this partnership forward.
Thanks.
Thank you.
Quotes have been lightly edited for style and clarity