Miivo Holdings Corp (TSX-V:MIVO) earlier this week highlighted growing momentum for its AI-driven platform as the company expands into service-based industries, including healthcare, legal and hospitality.
In an interview with Proactive, CEO Alex Damouni said the company is seeing increasing adoption across sectors that are both people-driven and operationally complex, marking a strategic shift beyond traditional product-based businesses.
Damouni explained that while these industries operate under distinct business models, they share common challenges around customer experience and operational efficiency. The company’s platform is designed to address this by combining flexibility with industry-specific customization.
He noted that Miivo Holdings focuses on delivering tailored solutions rather than standardized templates, allowing clients to align the technology with their specific operational metrics. Clinics, for example, may prioritise patient flow and revenue per practitioner, while legal firms focus on billable hours and hotels on occupancy and pricing strategies.
A key differentiator for the company is its hybrid approach, blending artificial intelligence with hands-on service expertise. Damouni said the company’s AI models are continuously refined based on user interaction, adding that customers play an active role in shaping the platform’s evolution.
He stated that “it’s about really training our AI models based on how customers interact with our platform,” enabling the company to co-create solutions alongside its clients.
Looking ahead, Miivo Holdings is seeing a growing pipeline of opportunities, with demand emerging from multiple industries and geographies.
The company is also identifying patterns across its customer base, allowing it to segment solutions by industry or specific operational challenges.
Damouni indicated that the company’s long-term objective is to improve the growth and survival rates of businesses by providing integrated technology solutions.
He added that Miivo Holdings aims to position itself not just as a software provider, but as a strategic partner embedded in its clients’ operations.