accesso Technology Group PLC has hired former Disney Parks and veteran attractions exec, Joni Newkirk, to the board as a non-executive director, as the company sharpens its focus on analytics-led growth following its recent acquisition of Dexibit.
The AIM-listed technology provider highlighted that Newkirk has more than 35 years of experience across the attractions and hospitality sectors, with particular expertise in data analytics, pricing and revenue management.
accesso said that background will be valuable as it deepens its push to deliver more data-led insight and impact for customers.
Newkirk most recently served as chief executive and co-founder of Integrated Insight, a consulting firm specialising in pricing, revenue management, consumer insights and data analytics for consumer-facing service industries.
She led the business from its founding in 2009 until its sale in 2026.
Before that, she spent roughly two decades at Walt Disney Parks and Resorts, rising to senior vice president of business insight and improvement, overseeing more than US$8 billion in revenue across Disney’s global theme parks, resorts and cruise lines.