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The Markets
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Proactive UK has moved.
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The Markets
by Proactive
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The Markets
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Proactive UK has moved.
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Retail

Mulberry bags gains as sales improve in second half

Mulberry Group (AIM:MUL) shares rose 5% to 105p after the leather goods maker reported stronger trading in the second half of its financial year.

The British lifestyle brand said revenue rose 5.7% on a constant currency basis for the 52 weeks to 28 March 2026, driven by a 13.6% increase in the second half as trading improved across all regions.

Growth was broad-based, with like-for-like sales rising 13.7% in the UK, 20.1% in the US and 37.8% in Europe, alongside a 20.8% increase in Asia Pacific.

Digital and store sales both returned to growth in the second half, while wholesale and franchise revenue remained strong throughout the year.

Mulberry said the performance reflected progress from its 'Back to Mulberry Spirit' strategy, which focuses on simplifying the business, reducing discounting and strengthening brand positioning.

Chief executive Andrea Baldo said it has been "a year of decisive progress" and that the group is seeing "improved sales quality, stronger margins and growing engagement".

Product initiatives also supported demand, with the Bayswater Limited Edition selling out within minutes and the Boston bag performing strongly.

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