OpenAI (Unlisted:OPAI), the company behind the AI chatbot ChatGPT, expects to achieve $2.5 billion in advertising revenue this year and is eyeing $100 billion by 2030, Axios reported on Thursday.
The projections assume OpenAI’s products reach 2.75 billion weekly users by 2030 and capture a growing share of the global digital advertising market.
According to the report, which cited a source familiar with recent investor presentations, OpenAI plans for ad revenue to rise to $11 billion in 2027, $25 billion in 2028, and $53 billion in 2029.
The company began testing ads earlier this year with US users on ChatGPT’s free tier and lower-priced Go plan.
An OpenAI spokesperson said last month that the pilot program had already generated $100 million in annualized revenue within six weeks and attracted over 600 advertisers.
The move positions OpenAI against established digital ad giants such as Alphabet’s Google and Meta, whose ad revenues reached $294.69 billion and $196.18 billion, respectively, in 2025.