Delivra Health Brands Inc. (TSX-V:DHB, OTCQB:DHBUF, FRA:3F0) CEO Gord Davey talked with Proactive about the upcoming launch of DreamWater Kids Sleep Gummies in the United States, highlighting the company’s data-driven innovation strategy and growing demand in the children’s wellness market.
Proactive: Exciting news about launching your DreamWater Kids Sleep Gummies in the United States. First, tell us about the gummies and the unique formula.
Gord Davey: We’ve created a very strong and unique flavour profile for our kids gummies. They include our sleep state formulation with GABA and melatonin, and they’re sweetened with a honey product as well. It’s healthier and better for kids as they’re going to sleep.
This is something consumers have been asking for, especially in the US?
That’s really important. When we innovate, we look at market data. The data shows there is a huge market for kids gummies, and our consumers and customers are telling us the same thing. This product moved quickly through our innovation pipeline because of that demand.
This follows rigorous testing and focus groups as well?
Absolutely. We apply that process to all our products. That’s how we developed this formulation. Even personally, I take our sleep gummies, and the kids gummies flavour is so good with the honey that I may switch to them.
The launch is expected in June 2026, moved up earlier than planned.
Yes, and you’ll see it across all our US channels, especially convenience and travel retail. Retailers like Hudson News, Paradies, and WH Smith are asking for this product, and it will be available in airports across North America.
Sleep is critical for children’s development, and this addresses a real need.
Parents we’ve spoken to are very grateful this product is coming. Kids perform better when they sleep well—they’re more active and healthier overall. We’re very excited to bring this to market.
DreamWater Kids Sleep Gummies launching June in the US. Gord, thanks again.
Thank you. Great to see you.
Quotes have been lightly edited for style and clarity