MISSION Group (LSE:TMG) shares fell 18% to 14.7p on Tuesday after the marketing and communications group posted a sharp swing to loss for 2025, hit by weaker second-half client spending and a £15.7 million impairment charge.
The AIM-listed group reported a pre-tax loss of £18.8 million for FY2025, against a £2.9 million profit a year earlier. Revenue from total operations dropped 21% to £68.8 million, while headline operating profit fell 44% to £5.1 million.
On a continuing operations basis, revenue declined 8% to £68.5 million and headline operating profit fell 34% to £5.1 million, with margin compressing to 7.4% from 10.3%.
Mission said macroeconomic uncertainty weighed on client confidence through the year, leading to longer sales cycles, slower decisions and tighter budgets, especially in consumer advertising.
The reported loss was amplified by impairment charges tied mainly to the Bray Leino and Solaris businesses, alongside restructuring and disposal-related costs.
There were some balance-sheet positives. Net bank debt edged down to £9.0 million from £9.5 million, while total debt, including acquisition liabilities, fell to £10.4 million from £14.2 million.
The company has also lifted expected annualised cost savings from its restructuring programme to £4.0 million and said trading in the opening months of 2026 has been in line with board expectations.