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Financial Services

Prudential tops up buyback with $1.2bn more as profits swell

Prudential PLC (LSE:PRU) has launched a $1.2 billion share buyback after posting double-digit profit growth for 2025, with another $1.3 billion eyed for 2027.

The Asia and Africa focused life insurer's buyback follows the completion of a separate $2 billion repurchase programme last year and the stock market listing of its Indian asset management joint venture, ICICI Prudential Asset Management.

The full-year dividend was raised also 15% to 26.60 cents per share.

New business profit for 2025 rose 12% to $2.78 billion, just ahead of the City consensus of $2.75 billion, with margins at 42% also better than the 41% expected.

Profit generated from existing policies and asset management operations climbed 15% to $3.06 billion.

The FTSE 100 group cited growing demand across Asia and Africa for insurance, retirement and wealth products, alongside efforts to digitise its sales and customer service operations.

The group's total embedded value, an industry measure combining the present worth of existing policies with net assets, swelled 15% to $37.8 billion, or 1,483 cents per share.

Chief executive Anil Wadhwani said: "Structural demand for our products in Asia and Africa continued to rise, driven by the increasing protection, retirement and wealth needs of our customers."

Looking ahead, he said: "Our focus remains firmly on high‑quality, sustainable growth, disciplined capital allocation and delivering long‑term shareholder value.

"We carry the momentum of 2025 into 2026 and are confident in our double-digit growth trajectory across our key metrics, putting us firmly on track to achieve our 2027 financial objectives."

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