Trustpilot Group PLC (LSE:TRST) reported full-year profits and cash generation ahead of expectations, as the online consumer reviews platform positioned itself as a key beneficiary of the shift towards artificial intelligence-driven search.
Revenue for 2025 swelled 24% to $261.1 million and underlying earnings (EBITDA) surged 69% to $40.7 million, as the margin widened from 11.4% to 15.6%.
Operating cash flow more than doubled to $59.2 million.
The company's AI credentials were front and centre in the results statement, with click-throughs from AI search engines jumping nearly fifteenfold year-on-year, and Trustpilot ranked as the fifth most cited domain globally on ChatGPT in January 2026 – meaning the chatbot is actively referencing its reviews when answering user queries.
Chief executive Adrian Blair said authentic human feedback had "never been more critical" as AI reshapes how consumers search and make decisions.
The board announced a new £22.5 million share buyback, adding to $71.6 million completed during the past year.
For 2026, Trustpilot guided for high-teens revenue growth and a further 2-to-3 percentage point improvement in EBITDA margin, with longer-term targets of 25% margins by 2028 and 30% by 2030.