Cryptocurrency remains a challenging frontier for many investors. Wallets, gas fees, staking protocols, and yield farming can feel like a foreign language to those accustomed to traditional finance. Fineqia International Inc (CSE:FNQ), led by CEO Bundeep Singh Rangar, aims to simplify access to digital assets.
The company’s stated mission is to make crypto understandable and useful for everyday investors and not just tech insiders or institutional players and, as one of the only issuers of ETPs worldwide permitted to allocate part of the underlying digital assets for DeFi yield, it's in a unique position to do so.
“Most investors don’t need a PhD in crypto,” Rangar told Proactive. “They just need safe, straightforward access.”
Fineqia emphasizes usability through clean interfaces, intuitive language, and automated processes.“If we want millions of people to use it, we need to meet them where they are,” Rangar said.
While much of the crypto narrative revolves around volatile price swings, Fineqia focuses on practical uses. Its products are designed for holding, earning, and transacting. Users can stake tokens, earn yield through decentralized finance (DeFi), and make payments without managing blockchain operations themselves.
“It’s about creating financial tools people actually use, not getting them to gamble on token prices,” Rangar said. Fineqia’s products target a 5% annual yield, paid monthly, which can be reinvested to compound returns over time. “Being a listed company, you can be fairly certain of the integrity involved,” Rangar added.
Fineqia is also targeting Digital Asset Treasury (DAT) companies—firms holding significant crypto on their balance sheets. “While DATs like Strategy’s buy-and-hold model worked previously, capital markets are demanding they have operating businesses and innovation beyond simply holding crypto,” Rangar said. “We’re enabling treasury companies to generate yield on their crypto holdings within a regulated wrapper, something that simply hasn’t been possible until now.”
The company’s exchange traded products (ETPs) deploy assets across DeFi protocols, staking mechanisms, and liquidity pools to generate returns while maintaining exposure to price movements. “Unlike derivative-based products that cap your gains, our ETPs maintain full exposure to price movements while layering on yield generation,” Rangar explained. “The DAT space is maturing rapidly. Companies that simply accumulate and hold are Treasury 1.0. We’re enabling Treasury 2.0, an active balance sheet management that generates income while maintaining conviction in the underlying asset,” Rangar added, highlighting how Fineqia differentiates itself from more conservative treasury-focused firms.
Fineqia operates under permissions many providers lack. Its base prospectus approval from Liechtenstein’s Financial Market Authority (FMA) allows deployment of digital assets into DeFi, staking, and liquidity pools within regulated ETPs. “We’ve broken through regulatory barriers that have kept the entire industry locked into passive products,” Rangar said. “Our approved prospectus gives us unique permissions to deploy crypto assets into yield-generating activities within a regulated ETP structure.”
Combined with its Canadian listing, the company provides a gateway for US-based firms seeking exposure to Europe’s more established crypto markets. “European regulations provide clarity on digital assets while the US is still struggling to approve legislation such as the Clarity Act,” Rangar observes. “That creates a massive opportunity. US-based companies and DATs looking for sophisticated yield activities need a European gateway—and that’s exactly what we’ve built.”
Global digital asset ETPs declined in February 2026 as broader crypto markets corrected. Total assets under management (AUM) fell 21.4% to $122.5 billion from $155.8 billion at the end of January, while overall digital asset market capitalisation dropped 13.8% to $2.38 trillion.
“Despite February’s sharp drawdown, demand for crypto ETPs remains structurally resilient, with outflows relatively contained compared to price performance,” said Matteo Greco, senior associate at Fineqia.
Part of the steeper AUM contraction reflects the significant market sell-off that occurred during the final weekend of January, the impact of which was effectively captured in February’s ETP flows. In absolute terms, February outflows were limited, with the final days of the month already showing renewed inflows despite continued market weakness.
Bitcoin-backed ETPs ended the month with $99.7 billion in AUM, down 20.2% from January, while BTC declined 13.9% to $67,667. Ethereum ETPs fell 27.9% to $14.3 billion as ETH dropped 16.6% to $1,965, although institutional interest remained visible. The number of listed crypto ETPs increased to 318 from 312 at year-end 2025.
“Periods like this reinforce that crypto ETPs have become core infrastructure for investors seeking regulated exposure to digital assets, irrespective of short-term volatility,” Greco added.
Despite crypto’s promise, adoption remains uneven. Still, companies are sitting on significant crypto treasuries. In 2025, DATs accumulated over $100 billion in crypto holdings, according to Fineqia's research. The next challenge is turning those holdings into productive, income-generating assets. “These companies are now asking: 'How do we make these assets productive?' That’s where we come in,” Rangar said. “We’re the bridge between Strategy’s proven accumulation model and the next generation of treasury management.”
These developments for corporate treasuries highlight a broader challenge for the crypto ecosystem: adoption is not just about institutional holdings, but also about making digital assets usable and accessible for everyday investors.
“If we want millions of people to adopt crypto, we need to make its use seamless,” Rangar said. “We need to build the access blending the blockchain behind it with flawless user experience.”