Rightmove PLC is well placed to benefit from artificial intelligence rather than be disrupted by it, according to RBC Capital Markets, which says the market is focusing too much on costs and not enough on long-term gains.
The broker said the property portal delivered a solid 2025 financial year, with revenue and operating profit both up 9%, despite a competitive UK housing market.
Rightmove now has 31 live AI projects, up from four in November.
RBC argues that large language models need high-quality data and trusted relationships to work effectively – both of which Rightmove has in abundance.
More than 90% of its data is proprietary, and only half of listing data is scrapeable. It also held 75,000 account manager meetings last year, underlining its close ties with agents.
RBC acknowledges that profit margins are likely to dip as investment rises, forecasting 67% in the 2026 financial year and lower thereafter, below company guidance.
Even so, analysts at the bank see the long-term investment case as "compelling", but trimmed its price target to 765p from 775p.