Virtuix Holdings Inc (NASDAQ:VTIX) CEO Jan Goetgeluk talked with Proactive about the company’s new collaboration with Meta through the Made for Meta program, a move that makes the Omni One fully compatible with Meta Quest headsets and games.
Goetgeluk explained that the Made for Meta program is a certified partnership initiative that authorizes select manufacturers to integrate products directly with the Meta Quest ecosystem.
For the first time, those existing Meta Quest users can purchase Omni One and use it with their current headset and compatible games. Goetgeluk emphasized that this dramatically expands the company’s addressable market, giving Virtuix access to what he called the world’s largest XR user base.
The CEO highlighted that the Omni One adds full physical movement to VR gaming, allowing users to walk and run inside virtual environments.
Proactive: Welcome back inside our Proactive newsroom. Joining me now is Jan Goetgeluk, CEO of Virtuix. Jan, great to see you again. How are you?
Jan Goetgeluk: Good to see you again.
Significant news out today. We’ve talked in the past about getting your product to consumers, and that’s what today’s announcement is about as you team up with the Made for Meta program. What is this program?
We’re excited to announce that we are joining the Made for Meta program and collaborating with Meta to make our Omni One products compatible with Meta Quest headsets and games. The Made for Meta program is a certified partnership initiative that authorizes select manufacturers to make products compatible and integrate with the Meta Quest ecosystem.
There are about 20 million Quest headsets in the market and about 6 million active Quest users. For the first time, those users can buy our Omni One products and use them with their existing Meta Quest headset and games. We are expanding our addressable market by millions of active users.
It’s the world’s largest XR base. This is a big deal.
It’s a big deal. We reported 138% year-over-year growth, and we’re only getting started. We’re ready to scale. We expanded to Europe, which adds another growth channel. Now, this collaboration with Meta and joining the Made for Meta program is another big step. It gives us access to the world’s largest XR user base of millions of active users who can now use our Omni with their existing VR equipment.
Many headset users are sitting while gaming. Combining your unit with their headsets brings something new.
It does. Many people already have a headset and enjoy VR, but we let you walk around inside that virtual world. It’s a whole new level of immersion and physical activity. You get your steps in and burn calories. Our product is sometimes called the “Peloton for gamers” because users burn calories while playing. One user lost 40 pounds in four months. In testing, playing an action game for about an hour can burn up to 700 calories. It’s both a great gaming experience and a way to stay fit and active.
You’ll announce product compatibility timing soon, but the opportunity seems significant.
Absolutely. The Meta Quest ecosystem includes hundreds of games and millions of active users who now get access to our movement platform for an enhanced gaming and fitness experience.
Quotes have been lightly edited for style and clarity