Pri0r1ty Intelligence Group's shares moved up on Thursday, climbing 18% to 2.3p, as it launched Vox, an AI-powered voice agent aimed at handling inbound and outbound customer calls at scale, alongside a new client contract with The Property Buying Company.
The AIM-listed group said Vox uses cloud telephony infrastructure and low-latency voice technology to deliver human-like conversations, targeting stronger lead generation, improved customer service and lower operational costs.
Vox operates primarily in English, with transitions across 27 additional languages, and is designed to integrate with existing business platforms to pull live data, update CRMs in real time and trigger workflows automatically.
As part of the rollout, The Property Buying Company will deploy two Vox licences to support outbound sales activity.
Pri0r1ty expects the system to generate around 10,000 outbound sales calls in the first month, which it said illustrates the product’s ability to operate at volume while maintaining conversational quality.