Pathos Communications Plc shares climbed in Monday morning's trade, rising around 9%, after announcing it had struck a strategic partnership with Flippa that will place its PR services in front of the online business marketplace’s 1.6 million registered members and more than 400,000 weekly active buyers.
The company said the agreement is aimed at Flippa users on both sides of a transaction, positioning Pathos as a PR partner “before and after a transaction” to support deal narratives and visibility.
Pathos will be promoted through a partner link on Flippa’s homepage, and Flippa intends to integrate the offer into its customer journey.
Founder and chief executive Omar Hamdi called Flippa “the global leader in M&A at scale” and said the tie-up should improve Pathos’ visibility with Flippa’s audience. He added that a free article offered to members is designed to showcase Pathos’ service and convert users into repeat customers.
Flippa chief executive Blake Hutchison said the partnership reflects aligned missions, “M&A for the 99%” and “PR for the 99%”, and said Flippa wants to connect its users with “the very best service providers”.