Tooru PLC (AIM:TOO, FRA:73N) will see its gluten-free food brand OAF stocked in ASDA stores from April 2026, marking a key expansion in the retail presence of its free-from product range.
OAF was launched by Tooru’s gluten-free division, Juvela, last year and is already listed in Tesco stores, where it has achieved increased sales and wider distribution.
Tesco plans to add three more OAF products to its free-from aisle after Easter, building on the brand’s early success.
Scott Livingston, chief executive of Tooru, said: “Our new OAF brand continues to go from strength to strength as consumers demand healthy and free-from options. This progress is clearly demonstrated by the agreement with ASDA to stock our products in a number of their stores.”
He added: “We are continuing to develop our distribution not only for OAF but across our portfolio from which we expect to deliver additional sales growth as the year progresses.”
OAF's entry into ASDA comes as UK consumers show growing interest in ingredient transparency and dietary-specific food options, driving expansion in the free-from sector.