Bango PLC (AIM:BGO, OTCQX:BGOPF) has announced a partnership with Japanese telecoms group KDDI, which has opted to take up the AIM-quoted company's Digital Vending Machine, to offer subscription bundles to its customer base.
Specifically, the DVM will be made available to povo2.0 pre-paid customers. The DVM service is designed to bundle streaming subscriptions with mobile plans.
Bango noted that povo2.0 is built around optional add-ons rather than traditional monthly contracts, letting customers top up data or buy short-term unlimited usage. Under the agreement, KDDI will use the Bango DVM to consolidate multiple streaming options into a single destination and add new subscription services more quickly, the company said.
“It’s fantastic to provide povo2.0 pre-paid subscribers with access to leading streaming services through our partnership with KDDI,” Bango chief executive Paul Larbey said.
"By expanding their offering with high-value content, povo2.0 can strengthen customer loyalty and retention while delivering meaningful added value. The Bango DVM enables resellers to easily optimize and scale their bundled subscription proposition over time, strengthening loyalty and ARPU."
Tatsuya Hamada, KDDI Digital Life chief executive, added: “Partnering with Bango and using the Digital Vending Machine® enables us to launch new subscription bundles rapidly and seamlessly, helping us expand our customer base while keeping our existing customers engaged for longer.”
Bango highlighted that KDDI is one of Japan’s largest telcos with over 70 million subscribers, and that the DVM removes technical and operational complexity behind subscription bundling while providing insights to personalise bundles.
In London, Bango shares climbed 5.5% to trade at 82.27p.