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The Markets
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Media

Character Group keeps positive outlook in challenging market

Character Group PLC (AIM:CCT), in an update ahead of its AGM, told investors that trading conditions remained challenging, nevertheless, key financials are holding up.

The toys, games and giftware group said like-for-like sales in the four months leading up to Christmas 2025 were about 11% lower than the same period in 2024.

“Despite the anticipated flat turnover for the 2026 financial year, due to the mix and enhancements within our product portfolio, group profits (before tax and highlighted items) are projected to more than double,” the company said.

Character noted it has a strong balance sheet with a 'healthy' net cash position and unutilised working capital facilities.

It expects to publish its half-year report for the six months ending February 2026 during May 2026.

In London, Character shares were up 1.3% changing hands at 240p.

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