Social fitness platform Strava is reportedly preparing for a potential initial public offering (IPO), engaging major financial institutions Goldman Sachs and JPMorgan to manage the process, according to a report from The Information.
The IPO filing remains confidential, and Strava has not disclosed details regarding timing, pricing, or financial performance.
Sources told the publication that a public listing could occur as early as spring 2026, amid improving IPO market conditions driven by recent rate cuts and investor optimism.
Founded in 2009, Strava allows athletes to track and share activities, combining workout tracking with social features such as “kudos” and leaderboards.
The platform has grown to over 180 million registered users, reflecting broad market adoption and rising interest in digital fitness solutions.
Strava has expanded its offerings through strategic acquisitions in coaching and training, signaling an effort to diversify its services and increase user engagement.
The company’s May 2025 funding round valued it at $2.2 billion, led by Sequoia Capital and TCV, providing potential liquidity for existing investors.