Tooru PLC (AIM:TOO) CEO Scott Livingston talked with Proactive about the company’s strategy to expand its challenger health and wellness brands, particularly OAF, Pulsin and Juvela. He began by highlighting recent distribution wins with Tesco and the Co-Op, noting that OAF has launched in Tesco and Pulsin’s footprint has grown. "We have two really exciting challenger brands that we really think we can grow here," Livingston said, adding that 2026 will be focused on expanding distribution and closing the chapter on a solid 2025.
Livingston outlined a key operational shift as Pulsin transitions to contract manufacturing and co-locates with Juvela in Wales. This move is expected to improve margins and support scalability, with Tooru also maintaining strict standards around ingredient sourcing and manufacturing processes.
The CEO also discussed the divestment of Market Rocket, explaining the need to streamline operations and focus solely on brand development to better align with shareholder expectations.
A recently extended facility from Shawbrook Bank provides additional capital to support growth, particularly for OAF, while keeping Pulsin's financials separate to preserve clarity around performance.
Proactive: Scott very good to speak with you. You were out with an update right at the end of 2025, and you noted the strong wins with Tesco and the Co-Op, especially with OAF and Pulsin. How do you plan to build on these partnerships in 2026, and what impact could they have on revenue growth?
Scott Livingston: So we made some progress with the retailers, with some of our brands. We've enhanced our number of stores with Pulsin. Tesco has seen the launch of our OAF products, and we are in talks with other retailers. A lot of these things always take time. And there are different range windows with many of the retailers. So as we look to 2026 now, we're excited about these different opportunities and expanding distribution. And we have two really exciting challenger brands that we really think we can grow here. Pulsin and OAF and Juvela remain strong as well, so we're looking forward to 2026. And we feel that we've closed the chapter on a pretty solid 2025. Obviously, having completed the RTO and having bedded in the new Tooru infrastructure, if you like. So, yeah. Eyes forward.
Proactive: Pulsin’s move to contract manufacturing and co-location with Juvela aims to reduce costs and also improve scalability. How will these operational changes affect margins and your long-term profitability?
Scott Livingston: Yeah. So we are moving the factory and we're beginning to build out in Wales, where Juvela is existing. We've decided to use co-manufacturing partners in the short term to ensure that supply remains consistent and strong. It's quite a complex process building out a factory. Leases came to an end at the existing factory in Gloucester, so we had some time pressure. But over time we will set up. Now, having control of the manufacturing process is obviously a good thing. It gives more flexibility, the margins are better, but obviously there are a lot of complexities in manufacturing our own product. We obviously have our factory making OAF and making Juvela. We've been very, very selective in our co-manufacturing partners, because we have a very specific set of ingredients, a specific way of doing things, and obviously free from various ingredients. So there are a small number of partners that we've been able to work with. So far, so good. And it's a great back up.
Proactive: Scott, you also mentioned streamlining the business to focus on those challenger health and wellness brands, and divesting non-core operations like Market Rocket. How will this sharpen your strategy and drive value for investors?
Scott Livingston: Yeah. So the problem with the mixed portfolio of businesses or styles of business is that, obviously, in a way it can skew the way we look at margins, the way we look at EBITDA. An Amazon agency business has different margins, different costs, different everything. So we feel that to communicate better with shareholders and to create shareholder value, we must remain absolutely focused on what we do best. We build challenger brands in the health and wellness space, without distraction. That being said, Market Rocket obviously has its own opportunities and is its own business in itself. And we'll look to do a deal to divest that business out. We think that the most value to create here is in doing what we do best, which is building brands and expanding and accelerating that process.
Proactive: The recent refinancing with Shawbrook Bank extends the facility and provides additional funds for OAF. How does this financial flexibility support your growth ambitions for Juvela and Pulsin next year?
Scott Livingston: Yeah, so it's excellent news. It's taken a while. Shawbrook are a credible, well-respected bank. They've obviously gone through a lot of work on DD with us. We already had a facility with them, but they've extended it. So it gives us working capital to be aggressive with OAF to grow, to be aggressive with the retailers and to launch new products, etc. It's great. And it obviously takes the pressure off the parent company needing to fund. We're in a good situation. We did have a payback in 2026 on the old facility. So now we've extended it out. So there are no pressures. And there's ample working capital, which is great. Pulsin in itself is a different business, obviously, and we're going to look to fund that and expand that. It's running EBITDA profitably at the minute. We've got costs completely under control. But we will look at how we accelerate Pulsin separately to Juvela so that we don't mix the P&Ls. Whilst we'll share resources, we'll keep them cleanly separated from a P&L perspective.
Proactive: And Scott, the milestones investors should be looking out for as 2026 gets underway?
Scott Livingston: So the important factors for us, the KPIs, if you like, which we’ll be very excited to announce as and when they happen are key retail wins, key distribution wins for our businesses. Obviously the new products that we'll be launching. We'd like to keep drumming up liquidity for our stock. We'd obviously like share appreciation and value appreciation for our shareholders. And we will be continually updating the market with good news as we go along and hopefully lots of good news this year.
Proactive: Hope you'll keep us posted on that good news, Scott. Thank you very much for taking the time today.