GAMEE (an Animoca Brands Corporation Ltd company) and Azuki have partnered to launch Azuki Alley Escape, a new Telegram game available via @azukiescapebot.
The title is a skateboard runner set in The Alley, an established location in Azuki’s lore. Players chase the “White Rabbit” through backstreets, dodging obstacles, collecting rewards and vying for leaderboard positions, with the chance to unlock premium digital items and other rare Azuki-themed rewards.
The release pairs GAMEE’s Telegram-native mobile gameplay with Azuki’s community and storytelling, aiming to broaden Azuki’s reach to Telegram users through a more accessible, interactive format.
GAMEE CEO Martin Zakovec said the collaboration “represents the next step in Telegram gaming.
“Our collaboration with Azuki represents the next step in Telegram gaming. We’re uniting GAMEE’s expertise in accessible, mobile-first Web3 gameplay with Azuki’s creative universe to deliver something truly unique for players – a game that’s stylish, rewarding, and deeply connected to community culture.”
Azuki CEO Zagabond said Azuki is expanding into a broader entertainment IP, with its trading card game a key part of that strategy.
“Azuki is evolving into a full entertainment IP, with our trading card game at the heart of that expansion. Working with GAMEE lets us bring the Azuki universe to Telegram, giving millions of users a fun, accessible way to engage with our world. With Azuki Alley Escape, players get their first taste of the characters and themes that shape our TCG.”
The game includes customisable skateboards, outfits and other digital items, which can be earned in-game or purchased using Telegram Stars. GAMEE and Azuki also plan leaderboard events offering limited-edition prizes to top performers.
The launch marks the first collaboration between the two groups, with the companies positioning it as a step toward expanding Web3 entertainment experiences on Telegram.