Alibaba Group (NYSE:BABA) has entered the consumer wearables market with the launch of its first AI-powered smart glasses, the Quark S1 and G1 models.
Sales began in China through platforms including Tmall, JD.com, and Douyin, with the S1 flagship priced at 3,799 yuan (US$537) and the G1 positioned as a lighter, lower-cost alternative.
The Quark AI Glasses integrate Alibaba’s Qwen AI models and the Quark assistant, allowing users to perform tasks such as real-time translation, meeting transcription, navigation, Alipay payments, Taobao price checks, calls, and music playback.
The glasses feature translucent monochrome green displays that overlay contextual information, cameras embedded in the frames, bone conduction microphones, swappable 24-hour batteries, and a dual-chip system combining a Qualcomm Snapdragon AR1 processor with a low-power coprocessor.
Alibaba first introduced the Quark AI Glasses at the World AI Conference in Shanghai in July 2025, signaling plans for a China launch by year-end.
The launch positions Alibaba to compete with other companies in the AI wearables market, including Meta’s Ray-Ban smart glasses, Xiaomi, and Rokid.